Super73 partnered with us for an exciting Xbox campaign, tasking us with customizing their electric bikes with theming for six iconic video game properties including Halo, Diablo, Sea of Thieves, Doom, Forza, and Starfield. For our most ambitious designs, we meticulously integrated over 150 scratch-built parts around a Super73 frame. 

Each custom e-bike featured specialized enhancements tailored to increase functionality while staying true to the game’s universe. This included custom lights, themed water bottle holders, and storage containers to seamlessly blend practicality with thematic coherence.

Our process involved integrating thematic elements into each bike’s design with precision. For the Halo bike inspired by Master Chief, we created cutting-edge elements like an animatronic headlight shield and weathered green paint scheme to tie in with the character’s iconic appearance.

This project exemplifies our commitment to pushing creative boundaries and delivering immersive experiences for our clients.