We collaborated with New Era and Lids to bring their presence at the 2024 WNBA Live to life! The neo-industrial style installation was on display for three days at the Phoenix event. The design was made to reference the memorable “tunnel walk” that players take part in as they make their way onto the court. To accomplish this, we created several aluminum archways with LED channels that could be individually positioned and controlled. Along the sides of the archways, we also created custom stands to showcase the product for purchase.